The work gets done. The clients are mostly happy. The team is capable. But it takes more effort than it should. Decisions get made twice. Senior people hold knowledge that should live somewhere everyone can reach.
You may have already tried the training. The room was energised. Then everyone went back to doing what they have always done, because the training showed them what AI could do, not how it fits the specific way their team works.
The problem is rarely speed or headcount. Introduce AI before you have looked at the process, and the friction just moves somewhere new.
You would rather someone came in and sorted it properly than tried another tool or another training day. I look at what you do, how you do it, and where it is costing you. Then I build the fix for that specific thing. Structural first. AI where it helps.
For agenciesMost AI training starts with the tools. My open training starts with your work: the tasks that eat your time, the reports nobody enjoys writing. The tools come second. What you learn on day one, you use on day two.
Visit chofski-ai.comA 380-person creative team across 5 locations, producing for 27 brands, up to 15,000 asset requests a month. The diagnosis pointed to structure, not people. We built an AI-backed automation system that let marketers self-serve within brand guardrails. More than £20 million in combined savings by year 2.
An agency group whose operational infrastructure had not kept pace with the business. I restructured how work was scoped, resourced and tracked. Profit improved by 2 points in the first year, and most projects started landing on time and on budget. It held because the change was built into the process.
4 regional studios working in isolation, with no shared process or cross-regional visibility. I mapped how each studio actually worked before recommending anything, built the common foundation, integrated the systems, and added AI only once 2 years of structured data existed underneath. The foundation always comes first.
2 separate creative operations that had never worked together. I wrote the strategic blueprint and presented it to the executive board. 2 years later they came back and asked me to build it. What the team can run independently afterwards matters more than what gets delivered during the engagement.
I run these tools in my own business every day, not just in client work. Weekly status reports went from 4 or 5 hours to about 10 minutes. LinkedIn went from 0 posts a week to 4 or 5, in around 20 minutes, with a 24x increase in engagement. If I recommend something to a client, it is already running here first.
Working with her shifts the conversation from "What is possible?" to "What is practical, and where do we start?" That balance of vision and pragmatism is rare. She makes teams feel capable rather than intimidated, and inspired rather than overwhelmed. Her expertise in AI is not just technical, it is deeply contextual. And that makes all the difference.
Tabitha is an absolute wealth of knowledge, an oracle if you will, when it comes to AI and finding ways it can help and enhance. She has helped me understand the nuance of working through workflow issues with an AI lens to help unlock and find the right solution, supporting and alleviating, not replacing. Having a super friendly face on your side that has done the deep digging and research, and really understands, has been so helpful for me.